In the race for your cloud business there is a rapidly approaching reality that in the end, all the cloud vendors, even some of the biggest players, will fall and customers will utilize either Microsoft Azure or Amazon Web Services. Though Amazon had a head start, Microsoft is rapidly catching them through their tight integration with the thousands of Windows applications that are already built on the Microsoft platform. See: Microsoft Light Years ahead, article re Forrester research October 2015. “All of them will go to Amazon or Microsoft in the end,” See: Article on why only Microsoft and Amazon will be left standing.